Tuesday, 27 April 2010

Reevel Sangi Mayi - MTV BASE


History
MTV Base was first launched in july 1999 and is a 24 hour music and entertainment channel. Mtw Base is part of MTV network international and one of many MTV channels. As the years have gone on MTV Base has been playing amd rotating less music video and been more shows such as MTV News, Pimp My Ride UK, My Super Sweet 16 UK and MTV Crib

Genre and target audience
Their target audience would be the youth subculture in between 16 to 24. The channel focuses on music of the RnB, Hip Hop, Soul and urban. This type of genre’s are popular with the youth subculture. The type of artist which are popular on this music channel is Missy Elliot, 50 Cent, Justin Timberlake and Michael Jackson

Logo
MTV is an abbreviation of music television. The M is in capital to let the audience know it is a music channel and is in black which connotes prestige, sophiscation and elegance. The base is in capitals and it is assoicated with the genre’s as they have a deep melody.

Presenters
MTV UK has three presenters which present throughout all the the MTV channels. The presenters are Rickie Haywood Williams, Laura Whitmore and Melvin O'Doom.

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