Michel Gondry was born Versailles, France on born May 8, 1963 is a French film, commercial and music video director He grew up in Versailles with a family who was very influenced by pop music. He is noted for his inventive visual style and manipulation of mise en scène. His filmmaking began when he created music videos for the French rock band Oui Oui also he was their drummer. This gained the attention of Bjork and which he directed 7 of her videos. He has also directed for clients like levi’s , Coca cola And Nike. Michel grondry refers himself as an artist rather than an director and he gets his idea through his dreams and his experiences.
Michel Grondry directed come to my world by kylie monogue
The music video is performance and concept based as it has the artist performing and one shot throughout the music showing the artist everyday like. It is conventional to an extent as the lyrics matches the visuals however it is unconventional as the there no editing in between the scenes and no close ups. The camera also follows the artist in a circular motion this represents the Globe orbiting
Chris Cunningham was born in reading Berkshire in 1970and is a music video director and video artist. Chris Cunningham began his film making when he created a music video for “come to daddy” by aphex twin which was instantly praised, banned, and raved about by many people in the business. His style of film making makes him different from other directors as his video are concept based
Chris Cunningham directed Frozen by Madonna
This music video is also performance and concept based. The artist is performing in deserted location. The artist is dressed in a black robe which suggest death and mysterious. This music video is unconventional because there is no relationship between the lyrics and visuals however it is has been conventional to an extent has it has various camera shots and movement and close in order the audience to build a relationship.
Advantages of alternative music videos
Memorable videos that are individual
Give the artist an intellectual sense
Artist can have a niche audience
Abstract comes to life
Disadvantages of alternative music videos
Limited target audience
No relationship built with artist to audience
Some of the audience may find certain videos to bizarre and lose fans
As Madonna and kylie monugue are well established artists, making an alternative vide would not make them lose fans due to artist loyalty this will give the video memorable therefore helping them sale records
Michel Grondry directed come to my world by kylie monogue
The music video is performance and concept based as it has the artist performing and one shot throughout the music showing the artist everyday like. It is conventional to an extent as the lyrics matches the visuals however it is unconventional as the there no editing in between the scenes and no close ups. The camera also follows the artist in a circular motion this represents the Globe orbiting
Chris Cunningham was born in reading Berkshire in 1970and is a music video director and video artist. Chris Cunningham began his film making when he created a music video for “come to daddy” by aphex twin which was instantly praised, banned, and raved about by many people in the business. His style of film making makes him different from other directors as his video are concept based
Chris Cunningham directed Frozen by Madonna
This music video is also performance and concept based. The artist is performing in deserted location. The artist is dressed in a black robe which suggest death and mysterious. This music video is unconventional because there is no relationship between the lyrics and visuals however it is has been conventional to an extent has it has various camera shots and movement and close in order the audience to build a relationship.
Advantages of alternative music videos
Memorable videos that are individual
Give the artist an intellectual sense
Artist can have a niche audience
Abstract comes to life
Disadvantages of alternative music videos
Limited target audience
No relationship built with artist to audience
Some of the audience may find certain videos to bizarre and lose fans
As Madonna and kylie monugue are well established artists, making an alternative vide would not make them lose fans due to artist loyalty this will give the video memorable therefore helping them sale records
TEACHER COMMENT: You have drawn out some interesting points in your analysis of alternative music videos. Consider how you can apply these techniques and styles to your own production and what effect this will have in your audience and creativity?
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