Thursday, 1 April 2010

Reevel Sangi Mayi - Youth and Subculture

Youth subculture

A subculture is group of people who are united through a common value system and tastes for example, fashion, social class, and music. Subcultures are usually postioned outside the mainstream as they go against what is popular.

Grant Macraken
Grant Macraken believes that the world is too modern and is full of diversity, dynamism and creativity that we can’t say that all subcultures come from because there are many different values and ideologies

Dick hebdige
Dick Hebdige believes that although the subcultures seem to be different they are deep down the same and are little cultures instead subcultures.

Centre for Contemporary Cultural Studies
Centre for Contemporary Cultural Studies believes that all subculture come from one subculture and that the subcultures are the branches of the main culture
The term subculture is true to a certain extent because they fight against and resist against the mainstream however the form of this is diverse and internally coherent. It also doesn’t take in conseration that teens will often move between subcultueres and olders teens will mix subculture therefore having mixed values and beliefs.

Pop music and youth culture
Pop stars are constructed to appeal to a specific target market with specific values however music intuitions don’t always know how to target the audience as their likes and dislikes are always changing.
Richard dyer believed the Stars represent shared cultural values and attitudes, and will promote a certain ideology and fans believe in the same values will support the star. Fans would try copy the star in order to feel closer to them and the lifestyle they have. Dyer’s star theory was originally for movie stars however it can be applied to pop stars as they rise to fame quicker.

1 comment:

  1. TEACHER COMMENT: You have analysed somne key theories surrounding youth and subculture. How can these apply to your own production, in particular your own subculture?

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